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Don’t get me wrong I think using a Blogging platform like wordpress, typepad or Blogger is the way to go - My gripe is that no time is spent building a template that fits in with the company site. It should look like you never left. I have always been big on consistency of your brand across all mediums. I struggle to understand why the blog part of your site should look entirely different.
A book I really like and that is still very relevant is The 22 Immutable Laws of Marketing, by, Al Ries and Jack Trout.
Law number 19. The Law of Consistency: “All brand communications should have consistency in the message.”
Most web designers should be able to make their own custom Wordpress , blogspot etc theme. At least edit an existing one to fit in seamlessly but they don’t seem to be bothered.
Here are some examples… Now I simply selected companies at random from the Web2.0 directory and surprisingly a large number of sites I clicked on failed. It makes it look like the blog was just an after thought. If you brand is important why would you not take the time to make your blog fit in with your site and in the very least your company colours.
I am wondering why this seems to be an accepted practice in the industry. If your trying to brand your site as innovative and original then please spend a bit of cash or time and get a custom template made for you. It will be worth the effort in the long run.
Not so good consistency between Site content areas and Blog.
Great Examples of consistency between Site content areas and Blog.
